Data analysis
Available business data
Choose a business area, then explore 29 source sections with sample detail and summary tables.
#Coverage at a glance
This hub covers 29 sources across nine business families. Each family has its own child page, with one section per source explaining purpose, row grain, dates, fields, example requests, and sample tables.
Every child-page table is fictional teaching data, not a live report, complete export, or additional product interface. Source detail and AI-derived summaries are labeled separately. You do not need internal tool names.
| Business data | Sources | Reading focus |
|---|---|---|
| Order sales | 4 | Trace Shop, product, and SKU summaries to order detail. |
| Affiliate | 6 | Understand outreach, commission, applications, fulfillment, and linked orders. |
| Ads and GMV Max | 5 | Explore campaign, product, and creative measures and detail. |
| Finance and payouts | 3 | Reconcile statements, settled detail, and seller payouts. |
| Product reviews | 1 | Read original reviews, star filters, and derived distributions. |
| Returns and refunds | 2 | Separate aftersales requests from product lines without duplication. |
| Support and unpaid outreach | 3 | Separate support quality, attributed sales, and mature holdouts. |
| Current inventory | 1 | Read current WMS stock, warehouse summaries, and demand estimates. |
| Shop SPS | 4 | Explore overview, metrics, diagnosis, and related items. |
#Order sales
Shop daily, product daily, SKU daily, and order-SKU detail. One linked example shows why three detail rows can represent two orders.
Explore order sales sources and sample tables.
#Affiliate
Attributed orders, platform performance, sample conversion, application review, fulfillment, and sample-linked orders. Separate outreach, application, decision, and sales timelines.
Explore affiliate sources and sample tables.
#Ads and GMV Max
Campaign summary, daily campaigns, products, creatives, and creative-product detail. Understand ROI, click/view rates, and budget definitions.
Explore ads and GMV Max sources and sample tables.
#Finance and payouts
Statements, settled income, and seller payouts. Follow a statement through detail, fees, adjustments, and masked bank information.
Explore finance and payouts sources and sample tables.
#Product reviews
Latest review detail and AI-derived rating distributions and issue categories. Explicitly request 1–5 stars for overall analysis, not just the default 1–3-star focus.
Explore product reviews sources and sample tables.
#Returns and refunds
Whole aftersales requests and product-line detail. A two-line request illustrates request counts, affected goods, and requested amounts.
Explore returns and refunds sources and sample tables.
#Customer Service and unpaid outreach
Daily support, unpaid outreach summaries, and mature holdout comparisons. Outreach queries support up to 90 days; attributed payments are not incremental impact.
Explore support and unpaid outreach sources and sample tables.
#Current inventory
Current WMS account/warehouse/source-SKU stock, warehouse summaries, and demand estimates. Current stock is not a historical snapshot.
Explore current inventory sources and sample tables.
#Shop SPS
Current overview, metrics, single-metric diagnosis, and related products/providers. Separate current scores, diagnostic trends, and percentage scales.
Explore Shop SPS sources and sample tables.
#Use the examples
In Chat, state the Shop, period, filters, and desired result. AI selects available data; connection, authorization, and acquired history still apply. See Reports and exports for files and Interpreting results before comparing sources.